Editorial storytelling
Build collection stories, material notes, cinematic media, shoppable scenes, before-and-after moments and composed product narratives without forcing every page into the same grid.
Avenquill 1.0.0
Submission build
Commerce, with an editorial point of view.
Avenquill is a premium editorial Shopify theme for visual, design-led brands. It combines refined Shopify product page design, calm art direction and serious storefront functionality — without making the merchant experience feel technical.
40+ configurable sections
5 included storefront locales
Native Shopify commerce
The idea
Built to look considered.
Built to look considered.
Built to work hard.
Avenquill is designed for merchants who want more than a generic storefront. Editorial layouts, product storytelling and tactile visual rhythm sit alongside the commerce features a serious Shopify store actually needs.
Three principles
A theme that serves the brand, buyer and merchant.
Commerce native
Variants, native swatches, predictive search, filtering, selling plans, pickup availability, accelerated checkout, product recommendations and Shopify customer accounts are designed into the system.
Merchant first
The editor stays flexible without feeling like a developer panel. Global design controls, reusable sections, app blocks, Custom Liquid and a purpose-built Product Composer leave room to grow without turning setup into a project.
Inside Avenquill
More than a pretty home page.
The theme system reaches through navigation, product discovery, merchandising, conversion and post-launch editing — so the visual language survives beyond the hero section.
See the full feature documentation01Mega menu & multi-level navigation
02Native swatches & variant-aware media
03Product Composer & modular storytelling
04Quick View & sticky add to cart
05Predictive search, filtering & sorting
06Shoppable scenes, before/after & cinematic media
07Cart drawer, discounts & accelerated checkout
08Localization & Shopify customer accounts
09App blocks & Custom Liquid
Current demo art direction
Living
A warm, tactile demonstration of Avenquill built around natural materials, quiet typography and generous editorial spacing. Living shows how the same commerce system can feel composed rather than templated, while the underlying theme remains flexible enough for future art directions.
Storefront system
Designed for the details shoppers actually touch.
Search & collections
Predictive search, faceted filters, sorting, pagination and flexible product cards keep browsing useful as the catalog grows.
Variant-rich PDPs
Product Composer, swatches, rich media, pickup availability, selling plans, unit pricing, recommendations, sticky ATC and modular product storytelling.
Cart built in
Cart drawer and full cart page support quantity updates, discounts, tax messaging, selling plans, notes and accelerated checkout.
Localization ready
Language and country selectors, five included storefront locales and Shopify customer-account entry points are part of the core experience.
Story-led sections
Material notes, process timelines, cinematic media, stories, testimonials, before/after and shoppable compositions give the brand room to breathe.
Apps & custom content
App blocks and Custom Liquid allow merchants and apps to extend key templates without breaking the visual system.
Learn & support
Documentation, practical Shopify guides and support are part of the product.
01
Documentation
02
Configure Avenquill with confidence.
Theme settings, sections, product pages, variants, media, localization, apps, troubleshooting and changelog.
Shopify design guide
03
Build a stronger editorial product page.
Ten practical principles for premium Shopify product page design, product storytelling, variants, rich media, metafields and conversion-focused UX.
Theme support
Get help when something is not working.
Report a theme issue, ask about built-in features or send screenshots directly to Avenquill support.
Avenquill · 1.0.0
A premium Shopify theme,
A premium Shopify theme,
ready for submission.
Avenquill 1.0.0 is being prepared for Shopify Theme Store submission. Living is the launch art direction, while the underlying section and commerce system is built to adapt across design-led categories.
Ask about the launch