Who is it for?
New brands, businesses preparing to reposition themselves, or companies whose visual identity has become inconsistent.
Logo and brand identity design for companies
Brand identity and logo design that gives your brand a distinct character.
Launching a brand or struggling with an inconsistent visual identity? I develop logo variations, a colour and typography system and practical applications so the identity works beyond the presentation mock-ups.
- Logo and visual foundations
- Colour system and typography
- Digital and print applications
- Consistent brand presence
How can it help?
Your brand should communicate the same quality and feeling across every channel.
We begin with your audience, intended brand impression and where the identity will be used. Those decisions inform the visual direction and the deliverables. For a broader explanation of brand identity elements, typical costs and the process, see the separate guide.
Practical deliverables
What do you receive from a brand identity project?
Every scope is based on where you will use the brand. A start-up and an established company refreshing its visual identity may need very different deliverables.
- The selected logo and agreed variations in usable file formats
- A coordinated colour palette, typography direction and core visual assets
- Optional application examples and a practical brand-use guide
Portfolio · Ildiana Incentive
A logo direction for a travel brand
The Ildiana Incentive logo direction focused on a consistent brand character that also works across digital touchpoints.
Explore identity projects →
What does it include?
A logo or logo refresh, a colour and typography system, visual principles and, if needed, a brand style guide.
What's the main idea?
A recognisable and practical visual system that works consistently online and in print.
Recognisable character
Your brand's visual world is distinctive without being arbitrary: it suits your audience and positioning.
A consistent system
Your logo, colours, typography and graphic elements all work towards the same goal.
Works across channels
The identity remains effective on your website, social media and printed materials.
Easier to apply
Guidelines and examples help keep your visual presence consistent in the future.
More than a logo
Brand identity brings your visual decisions together into one system.
Builds trust
A consistent visual presence creates a more organised and professional impression.
Sets you apart
Your own character helps you stand out without being exaggerated or gimmicky.
Makes communication easier
Future graphic and web assets can be created faster and in a more consistent direction.
Related work
Real logo and identity work from the portfolio.
Client work / logo
Riverside Immo
A recognisable logo and consistent visual direction for the Riverside Immo brand.
View in portfolio
Client work / identity
Flat Margaret
A boutique apartment identity built around a gold FM monogram, deep-green palette and consistent visual character.
View in portfolio
Client work / visual identity
Mocha Festival
A warm, recognisable coffee-inspired identity with light and dark logo variations.
View in portfolio
Process
From brand character to a practical visual system.
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01
Discovery
We review your business, target audience, competitive landscape and desired feeling.
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02
Concept and direction
We define the visual character, style and central design idea.
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03
Developing the system
We bring together the logo, colours, typography and the necessary applications.
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04
Handover
You receive the right file formats and usage essentials, organised and ready to use.
Frequently asked questions
The most common questions before a brand identity project.
You don't need a fully formed visual idea. Your goals, audience and the feeling you want your brand to convey are more useful starting points.
Do I need a finished brief or a precise idea?
No. It's enough to talk about your business, goals and the impression you want to make. We'll develop the visual direction together from there.
Can I order just a logo?
Yes, although it's often worth creating at least a basic colour and typography system so the logo has a practical context in which to work.
Can you refresh an existing identity too?
Yes. You don't always need to start over; often a thoughtful refinement and update of the existing system is enough.
Can the brand identity be designed alongside a website?
Yes, and that's often especially useful because the visual foundations and digital presence are developed together from the outset.
Which files will I receive at the end?
I hand over the logo variations and file formats agreed for your intended uses. If the project also includes brand guidelines or specific applications, these are itemised in the proposal.
Next step
Build a recognisable identity for your brand.
Tell me whether you're launching a new brand or refreshing your existing look, and we'll define the right scope for your identity project.
