Practical articles for businesses, new brands and growing companies: branding, web design, website redesigns, online stores, colours, prices and case studies explained clearly, to help you make more informed decisions about developing your brand.
Explore practical guides by topic and find the answers you need.
When should you move beyond spreadsheets? Warning signs, realistic costs and practical examples from Ildiana Tours and Blasterr Design.
Read the guide
Backups, updates, forms, mobile usability, performance and SEO: a practical checklist for WordPress and Shopify websites.
Maintenance guide
A practical guide to setup, Shopify plans, themes, apps, payment fees and operating costs.
Read the pricing guide
Real Google Search Console data from three different projects: impressions, clicks, positions and practical lessons from technical SEO.
Real SEO results
Outdated visuals, a poor mobile experience, awkward structure or too few enquiries? I explain when improvements are enough and when a full redesign makes sense.
Signs it's time for a redesign
Briefing, structure, UX, design, development, testing and handover: the complete process of building a business website.
The full process
What determines a website's price, the differences between cheap and professional solutions, and what to consider before requesting a quote.
Website prices
Common mistakes that undermine trust, clarity and conversions — and how thoughtful web design can address them.
Web design mistakes
What do blue, red, green, yellow and black communicate? Colour psychology examples to help you choose brand colours.
About colour meanings
What is an online store, how does online shopping work, and which homepage, category page, product page and checkout elements help people place an order?
About online stores
Logo, colours, typography, visual system and brand style guide: how to build a considered identity for businesses and new brands.
About brand identity designReal projects where web design, brand thinking, structure and technical implementation shaped the result together.
A genuine before-and-after project: mobile navigation, professional profiles, group schedules and WordPress migration.
Explore the MURMO project
A bilingual Budapest apartment website with local SEO, responsive design, performance optimisation and a direct enquiry process.
Open case study
A complex destination and offer system with search, detailed pages, mobile navigation and personalised enquiries.
Open case study
A live premium office furniture store using the Habitat theme, with a custom mega menu, pricing and variant logic, mobile refinements and ongoing technical maintenance.
Open case study
What can a B2C Shopify store reveal? Order value, product structure, trust-building elements and measurable lessons.
About the online store case study
