Web design, branding and online stores for businesses
Brand identity, websites and graphics as one system.
I design websites, brand identities, online stores and graphic assets for businesses, new brands and growing companies — all developed as one coherent system so visitors quickly understand what you do, whom you help and why they should work with you.
Custom mobile-optimised websites where structure, content and calls to action all support enquiries. Related reading: web design guide and website prices.
I don't work from a fixed price list: the type, size and purpose of the website determine the proposal. Possible starting points include a single-page website, a multi-page company site, a WordPress setup, a Shopify store or a redesign of an existing site.
Single-page introduction website
A good option when you need to introduce one service or new business briefly and with focus. Several distinct search topics are usually better served by a multi-page structure.
One main message and clear structure
Introduction, benefits and process
Contact calls to action
Mobile-friendly design and basic SEO
For small businesses
Company introduction website
A classic service-business or small-business website focused on presenting your company clearly, building trust and encouraging enquiries.
Homepage + essential subpages
Services, about me / us, contact
Portfolio or references if needed
Contact form, mobile optimisation and basic SEO
Custom WordPress website
Useful if you need a manageable admin interface, a blog, a portfolio or a content system you can expand more easily later.
WordPress installation and basic setup
Custom visual design
Blog / portfolio essentials
Basic usage guidance after handover
Basic Shopify store
For a new store or a smaller product range, with clear product organisation, a mobile shopping journey and tidy essential settings.
More distinctive homepage and product-page sections
Refined collections, navigation and cart
Upload of several launch products as agreed
Content, visual and basic SEO refinements
Fully custom-coded website
An option if you need something beyond a template: a more controlled, lightweight and custom HTML/CSS/JS/PHP architecture. A simple, streamlined admin area can also be developed if required, showing only the content and fields you actually need to manage.
Custom front-end development
PHP include-based architecture
Responsive sections and custom functionality
Contact form integration as agreed
Custom, focused admin interface if needed
Website redesign
For updating an existing site whose appearance is outdated, no longer convincing enough, or in need of mobile and structural improvements.
Review of your current website
Visual, structural and UX refinements
Mobile layout improvements
Review of calls to action and basic SEO
A website and brand identity can also be commissioned together, so the visual direction and web design develop as a single system. A combined project can be more economical than commissioning the website and branding separately.
Brand identity packages
What level of brand identity do you need?
Brand identity work can take several forms: an individual logo, starter visual foundations or a more complete brand system. You may find the brand identity guide and the article on colour meanings.
Logo design
A good choice if you primarily need a recognisable, usable logo but aren't ready for a complete visual system.
Logo concept
Colour and black-and-white versions
Essential export formats
Brief usage recommendations
Mini brand identity
Recommended for new businesses that need basic colours, fonts and a simple visual direction alongside their logo.
Logo or logo refinement
Colour palette and font recommendations
Profile image or basic social media element
Mini brand identity overview
A practical choice
Small brand identity package
Ideal for small businesses and growing brands seeking a more consistent look across their website, social media and basic graphic materials.
Logo and logo variations
Colour palette and typography direction
Brand identity elements / graphic motifs
1 optional brand asset
Complete brand identity
Useful when you need more than a logo and want a consistent visual system across several channels.
Logo system
Colour and typography system
More detailed brand style guide
3 optional brand assets
Optional brand assets may include a business card, letterhead, email signature, social template, cover image, flyer, label or sticker. When ordered together with a website, the visual direction and web design can be more cohesive, and the combined package may be more economical.
Strategic approach
When designing, I consider not only the appearance but also who the site is for, where visitors come from and what action we want them to take next.
Direct collaboration
You communicate directly with me from the first idea to handover, reducing misunderstandings and speeding up decisions.
Results-oriented design
The goal isn't just for your website or identity to look good, but to make your offer easier to understand.
I get to know your needs, goals and the current state of your brand.
02
Planning
I develop a strategy and visual concept, then refine the details.
03
Production
I carefully develop the final materials, website or brand assets.
04
Handover & support
I deliver the completed work and can help again in the future if needed.
You can read about the detailed steps — from the brief and structure through design, development and launch — in the
website creation process guide.
Ready to take the first step?
Let's work together on your brand's success.
Get in touch and let's discuss how I can help strengthen your business's visual presence. If you'd like to learn more first, you'll also find FAQ page short answers to common questions.